VISUAL IDENTITY / BILINGUAL DESIGN
A festival,
in focus.
A bilingual identity connecting cinematic aesthetics with cultural symbolism, across print and digital.
Logo & identityPoster systemSocial templatesPrint & digital collateral
THE SYSTEM
A frame that evolves.
Designed for the International Chinese Original IP Film Festival, the identity uses a circular camera-lens emblem to capture the idea of a fleeting cinematic moment. The central number changes with each edition, creating continuity while allowing the identity to evolve.
In Chinese culture, the circle also represents wholeness and fulfillment—a wish for the festival to grow more complete and resonant with each edition.
IDENTITY IN APPLICATION