Brand Design — Yidan Hu

_{Brand Design}_{This project presents a complete bilingual visual identity for an international film festival, covering logo design, poster system, social media templates, and print/digital collateral. Now in its third edition, the festival’s branding centers on a balance between cinematic aesthetics and cultural symbolism.} The color palette combines black with gold (#E7C163)—a tone inspired by the traditional imperial dragon robe, symbolizing prestige and creativity. The circular emblem replaces the typical frame with the image of a camera lens in focus, capturing a fleeting cinematic moment. The central number can be updated each year to mark the new festival edition, making the identity both timeless and adaptive.

_{In Chinese culture, the circle also represents wholeness and fulfillment, reflecting a wish for the festival to continue growing—each edition more refined, complete, and resonant than the last.

Back}